Subliminal: How Your Unconscious Mind Rules Your Behavior by Leonard MlodinowMy rating: 3 of 5 stars
Subliminal: How Your Unconscious Mind Rules Your Behavior
2015 Reading Challenge – Nonfiction
Written for those untrained in the science of our brain and how it works, Mlodinow presents examples and explanations of how our “unconscious” mind affects our daily life. From simple categorizations that allow us to survive (bigger than me, large teeth, long claws = get away NOW without stopping to consider whether it’s a mountain lion or a bear) to the way the brain fills in the missing pieces of a drawing to see a complete image, to the power of vested interest when we decide which political candidate to vote for, our unconscious brain is the driving engine behind every minute of our day. The inclusion of specific examples of research done on the subject along with humorous hypothetical situations make the concepts very easy to understand and enjoyable to read. I think I might read another.
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